Naruto in Fortnite?

My choice is mainly due to my personal opinions on "that game". I despised it since release, was filled with exquisite pleasure to see it dying and I'm greatly pushed over the edge whenever they try to make some sort of pointless attempt to stay afloat by bringing good things into its complete wreck

Besides the hate. I’m more so confused about why an anime character is in Fortnite. Like where is epic games going with this.